Evening of Luxury for VIPs
What is Luxury?
We collaborated with Pernod Ricard and Absolut to create a high-end photo experience for VIP Guests
Client: Pernod Ricard Agency: In-House Ideas/Tatiana Cartaya, Brand Director
Venue: Pernod Ricard’s Park Ave HQ Mobile Studio Dimensions: 8’ x 8 x 8
Guests: 80 Sessions: 62
Booking Duration: 3 Hours
Equipment: 2 Nikon D800 camera bodies, Nikkor 24-70 f2.8 mm lens, Profoto lighting equipment, social media kiosk, printing station, editing bay, video hub, router, wind machine, mobile hotspot, PA system & headsets, iPad for guest sign-in, Video Camera and Stabilizer.
Jonsar Personnel: 2 photographers, 1 editor, 1 guest experience coordinator, 1 Videographer & Assistant
In collaboration with In-house Ideas, a strategic consulting company providing white glove hospitality and event production, Pernod Ricard curated an ‘evening of luxury’ for a select group of VIP consumers & special guests at their Park Ave HQ.
The evening featured luxury foods, including oysters on the half shell eaten on a terrace overlooking Park Avenue, handmade chocolates, and hand-rolled cuban cigars. The idea was to immerse oneself in luxury for a couple of hours and then share thoughts in a Jonsar Studios on-camera interview as to what luxury means.
We had limited space to work with in the company’s lounge/common area. A low overhead clearance, just under 8 feet tall and 8 feet wide, kept our set compact. We chose an elegant, timeless black backdrop to create portraits of groups and individuals. Our GIFs and portraits streamed live to a series of 65” LCD’s for everyone to enjoy.
A Jonsar Studios team member with roving camera and microphone interviewed guests to get their personal insights on the meaning of luxury. We later edited the results into a short film for Pernod Ricard.
IN THEIR OWN WORDS: