Evening of Luxury for VIPs
What is Luxury?
We collaborated with Pernod Ricard and Absolut to create a high-end photo experience for VIP Guests
Client: Pernod Ricard Agency: In-House Ideas/Tatiana Cartaya, Brand Director
Venue: Pernod Ricard’s Park Ave HQ Mobile Studio Dimensions: 8’ x 8 x 8
Guests: 80 Sessions: 62
Booking Duration: 3 Hours
Equipment: 2 Nikon D800 camera bodies, Nikkor 24-70 f2.8 mm lens, Profoto lighting equipment, social media kiosk, printing station, editing bay, video hub, router, wind machine, mobile hotspot, PA system & headsets, iPad for guest sign-in, Video Camera and Stabilizer.
Jonsar Personnel: 2 photographers, 1 editor, 1 guest experience coordinator, 1 Videographer & Assistant
THE STORY
In collaboration with In-house Ideas, a strategic consulting company providing white glove hospitality and event production, Pernod Ricard curated an ‘evening of luxury’ for a select group of VIP consumers & special guests at their Park Ave HQ.
THE EVENT
The evening featured luxury foods, including oysters on the half shell eaten on a terrace overlooking Park Avenue, handmade chocolates, and hand-rolled cuban cigars. The idea was to immerse oneself in luxury for a couple of hours and then share thoughts in a Jonsar Studios on-camera interview as to what luxury means.
We had limited space to work with in the company’s lounge/common area. A low overhead clearance, just under 8 feet tall and 8 feet wide, kept our set compact. We chose an elegant, timeless black backdrop to create portraits of groups and individuals. Our GIFs and portraits streamed live to a series of 65” LCD’s for everyone to enjoy.
A Jonsar Studios team member with roving camera and microphone interviewed guests to get their personal insights on the meaning of luxury. We later edited the results into a short film for Pernod Ricard.
IN THEIR OWN WORDS:
“I am blown away not only by the wonderful experience you created for our guests, but also by the film that you created for our happy hour and luxury project. Thank you!”
Our roving camera captured guest impressions which resulted in a brand video for Pernod Ricard.
Prestige Luxury Brands: What Is Luxury?