Activation for Immigration Reform
Goal: Partnering with the non-profit FWD.us, our goal was to create a viral campaign that speaks of the plight of undocumented immigrants.
Solution: Our portrait booth as FWD.us sponsored events offered the opportunity to interview and photograph attendees. The images and their quotes were composited and displayed via large screen display, which created more interest and participation. FWD.us created a campaign based around the images and quotes.
Results: Increased awareness. Seeing the images and words put together brought other people out and made them willing to share their stories. FWD.us gained marketing material to help generate interest, participation and support.