VIP Client Photo & Video Experiences
Goal: To give VIP Kenneth Cole clients and customers high end fashion photo sessions at a fashion event at Kenneth Cole in NYC.
Approach: Jonsar activated our open-air photo booth in Kenneth Cole’s Soho store on Broadway in NYC. Fashion stylists dressed individuals and makeup artists provided quick makeovers before individuals stepped into our photo activation. We created “fashion moments” for select individuals and our creative gifs and videos were broadcast to street traffic via a front window LCD. Kenneth Cole received branded media for their social networks.
Results: The store sold an additional 150K worth of merchandise during the event.