RuPaul’s DragCon Was Lit


The Jonsar Photo Experience was a hit at RuPaul’s DragCon.

DragCon’s current home is at the Jacob Javits Convention Center in the heart of NYC. Produced by World of Wonder, this three-day event draws over 50,000 people. Space is ample and the decked-out crowds are fun and enthusiastic.

Our 20x20 space provided room for large groups as well as single sessions. The theme of our unique, studio-created backgrounds was “The Runway” and displays featured our creative videos throughout the venue, drawing people to our activation.

A new feature we created specifically for this event were our Instagram-formatted videos. Formatted for immediate sharing, over the course of the three-day event several hundred were texted, shared and posted.