RuPaul’s DragCon


The Jonsar Photo Experience was a hit at RuPaul’s DragCon.

Client: Word of Wonder Productions Venue: Jacob Javits Convention Center, New York

Guests: 50,000+ Mobile Studio Dimensions: 15’ x 20’ x 10’

Booking Duration: 3 days, 4 hours per day Sessions: 110+ per day

Equipment: 2 D800 camera bodies, Nikkor 24-70 f2.8 mm lens, Profoto lighting equipment - 1 7’ umbrella, 2 4’ strip lights, social media kiosk, printer, edit bay, video hub, router, mobile hotspot, share point, wind machine, 12’ x 10’ classic black background with support system and side panels, assorted texture overlays, PA system and headsets, 2 iPads for guest sign-in

Jonsar Personnel: 2 photographers, 2 editors, 1 guest experience coordinator


For three days, DragCon took over NYC - the perfect weekend of art, pop-culture and all things Drag.


DragCon’s current home is at the Jacob Javits Convention Center in the heart of NYC. Produced by World of Wonder, this three-day event draws over 50,000 people. Space is ample and the decked-out crowds are fun and enthusiastic.

Our 20x20 space provided room for large groups as well as single sessions. The theme of our unique, studio-created backgrounds was “The Runway” and displays featured our creative videos throughout the venue, drawing people to our activation.

Instagram Formatted Video

A new feature we created specifically for this event were our Instagram-formatted videos. Formatted for immediate sharing, over the course of the three-day event several hundred were texted, shared and posted.

Miz Cracker GIF - with custom animated graphic bumpers.


I met you at the DragCon in NYC.
That day, I was feeling a bit down - I hadn’t been where I have wanted to be in a long time, both mentally and physically. Your photo shoot was like a therapy session. You are amazing at what you do, and also as people. Thank you!
— Michael M., Event Attendee