RuPaul’s DragCon

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The Jonsar Photo Experience was a hit at RuPaul’s DragCon.

Client: Word of Wonder Productions Venue: Jacob Javits Convention Center, New York

Guests: 50,000+ Mobile Studio Dimensions: 15’ x 20’ x 10’

Booking Duration: 3 days, 4 hours per day Sessions: 110+ per day

Equipment: 2 D800 camera bodies, Nikkor 24-70 f2.8 mm lens, Profoto lighting equipment - 1 7’ umbrella, 2 4’ strip lights, social media kiosk, printer, edit bay, video hub, router, mobile hotspot, share point, wind machine, 12’ x 10’ classic black background with support system and side panels, assorted texture overlays, PA system and headsets, 2 iPads for guest sign-in

Jonsar Personnel: 2 photographers, 2 editors, 1 guest experience coordinator

THE STORY

For three days, DragCon took over NYC

THE EVENT

DragCon’s current home is at the Jacob Javits Convention Center in the heart of NYC. Produced by World of Wonder, this three-day event draws over 50,000 people. Space is ample and the decked-out crowds are fun and enthusiastic.

Our 20x20 space provided room for large groups as well as single sessions. The theme of our unique, studio-created backgrounds was “The Runway” and displays featured our creative videos throughout the venue, drawing people to our activation.

A new feature we created specifically for this event were our Instagram-formatted videos. Formatted for immediate sharing, over the course of the three-day event several hundred were texted, shared and posted.

IN THEIR OWN WORDS

I met you at the DragCon in NYC.
That day, I was feeling a bit down - I hadn’t been where I have wanted to be in a long time, both mentally and physically. Your photo shoot was like a therapy session. You are amazing at what you do, and also as people. Thank you!
— Michael M., Event Attendee