Facebook Annual Summer Party

Pier 17, South Street Seaport

Immersive Photo Experience for Facebook employees and guests at Pier 17, South Street Seaport.


Client: Facebook Agency: Production Glue

Venue: Pier 17 -Rooftop, NYC Mobile Studio Dimensions: 20’ x 20’ x 9’

Custom Backdrops: 10 Guests: 450

Sessions: 77 Booking Duration: 4 hours

Equipment: 2 Nikon D800 camera bodies, Nikkor 24-70mm F 2.8 lens, Profoto studio strobes, large overhead umbrella, 2 strip banks, custom background support system for 10x10 green screen fabric, 2 side panels & roof, wind machine, video hub, edit bay, printer, social media kiosk, router/mobile hotspot, PA system & headsets.

Jonsar Personnel: 2 photographers, 2 editors, 2 guest experience coordinators


The rooftop of Pier 17 at South Street Seaport is a hot and steamy place in August. That’s where Facebook was holding it’s annual summer party, and where we were engaged to activate our photo experience.

Our shelter was a 20x20 tent with 9.5 foot overhead clearance. Within that space we housed our photo activation - a green screen backdrop, lights and our editors. We arranged a line of sun-umbrellas on stands immediately outside of the tent so that folks waiting for their session would find some relief from the sun.


The theme was the ‘Mad Hatter’s Tea Party,’ and we used that inspiration to create our vivid backgrounds.



Our video output was integrated into the venue’s display system, so that our videos were displayed on two large day-light rated LCDs hanging over the main stage above the dance floor. In that way people were able to view videos and engage from almost any position at the party.

Hundreds of images were shared and printed from our sharing kiosk, exponentially increasing the reach of the party.


Your backgrounds really captured our theme, and people totally loved the experience!
— Daniel Stokes, FBNY Event Coordinator

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